Conduit Announces a Powerful New Channel for Publishers to Grow Their Online Communities for Free Redwood Shores, CA, April 16, 2007

myConduit breaks the download barrier and bonds users with multiple communities in a single click

Redwood Shores, CA — April 16, 2007 — Conduit, the leading platform for building online communities via community toolbars, today announced myConduit, a breakthrough solution for publishers to acquire new community members with just one click. To-date, Conduit has connected over 130,000 publishers with more than twelve million users, and is growing at the rate of a new user every two seconds. myConduit is the breakthrough new channel for publishers to acquire users, and for community toolbar users to connect with tens of thousands of new communities in the Conduit Network. With myConduit users can subscribe to multiple publisher communities without downloading additional community toolbars or sacrificing real estate on their browsers.

myConduit dramatically improves the traditional toolbar interface, transforming it into an interactive multi-media, multi-community experience; thereby expanding the potential user base for publishers. Traditionally, toolbars occupy browser real estate, thus limiting users’ ability to connect with multiple communities due to space limitations. myConduit gives users the freedom to experience several community toolbars via one interactive, multi-channel interface, hence eliminating the real estate constraint. In addition, toolbar download requirements have resulted in alienating many users who are apprehensive about downloadable applications on the Internet. myConduit provides a simple ‘click-to-add’ feature so users can subscribe to communities, rather than downloading numerous community toolbars.

myConduit drives user acquisition for publishers with the following features:

• Automated Alerts- New browser-based alerts automatically notify myConduit users when they are on a website in the Conduit Network so millions of Internet users can instantly and easily choose to subscribe to new publisher communities.
• Eliminate the Download Barrier— With just one-click, myConduit users can add any number of publisher communities without any additional downloads or installations.
• Search the Conduit Network— myConduit allows Internet users to search the Conduit Network consisting of hundreds of thousands of global web communities, ranging in genre from sports to music, to business and education, and subscribe with just one click to any number of communities.

“myConduit is a priceless new addition to Conduit’s repertoire and exactly what we need to expand our user community,” said Rodney Joyce, CEO of PokerDIY.com. “Poker is a hot keyword to search for and by implementing myConduit, and becoming a part of the searchable Conduit Network, we expect to acquire significantly more poker enthusiasts at PokerDIY.com.”

“We are thrilled to help Conduit publishers overcome user-acquisition barriers by opening the world of community toolbars to millions of users seeking new communities,” said Ronen Shilo, CEO, Conduit. “myConduit dramatically improves the user experience and, for the first time, transforms toolbars into dynamic, interactive, multi-community media channels.”

How to Create a Community Toolbar

In only three simple steps, publishers can create a community toolbar using Conduit’s community toolbar-building platform, with site-specific content, commerce and community components. With a few more clicks they can promote their toolbar to visitors. Packaged components include RSS reader, news ticker, chat, radio player, weather forecaster, e-mail notifier, and more. Create a free myConduit compatible community toolbar for your website at www.conduit.com

About Conduit

Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect and engage their users via the browser. Conduit delivers unprecedented community loyalty and site traffic for over 130,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, REMAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit’s innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com

Press Contact
Heather Mosley
PerkettPR for Conduit
415.384.0113
conduit@perkettpr.com

Let us show you how easy and quick it is to create your Conduit community toolbar