Direct Marketing and Customer Loyalty with the LYCOS Toolbar Builder Gutersloh, Germany, April 30, 2007

Webhosting company Lycos Europe adapts Conduit Community Toolbar Builder for its client toolbox

Gütersloh, Germany - April 30, 2007 -

	Your own toolbar for your community
	Individual toolbars can now be created with just a few clicks
	Free tool available immediately for both eShop operators and private persons

Toolbars are an excellent way to enhance the loyalty of customers and visitors to your web site. LYCOS Webhosting now makes this important instrument available to everyone. With the Toolbar Builder, private persons and eShop operators can now generate their own personal toolbar and make it available to their friends and customers as a download. This new service is realized in close cooperation with our partner Conduit Ltd., which provides the technology to generate personalized toolbars.

Special product offers, company news, interesting links, RSS feeds, weather forecasts, or just the training times for your football club: With the Toolbar Builder, everything can be combined into a custom-tailored toolbar within a few minutes and completely without programming knowledge. This toolbar runs on all current browsers, is free of advertising, and does not carry out any hidden actions. Starting immediately, the new Toolbar Builder is a free component of every Lycos Webhosting package.

"Both for companies and private users, communication with customers and friends is now becoming even more convenient. In the age of Web 2.0 and social networks, our own communities are of immense importance. With the Toolbar Builder, a large number of people can be supplied simultaneously with relevant information", comments Holger Thiemann, LYCOS Product Director Webhosting Europe. “Especially eShop operators benefit from it, because now they can not only make news and links available but can also send their offers to their customers' monitors, even when those customers are not currently on their web site."

"This partnership represents the convergence of core values shared by our two companies to provide easy and affordable service offerings that drive Web presence and loyalty," said Ronen Shilo, CEO of Conduit.

Individuality and simplicity are two of the most important requirements upon modern web solutions. All web applications from LYCOS Webhosting therefore follow the same LYCOS OneClickSite Philosophy: With a few mouse clicks, they are configured in such a way that they make the desired functionality available; and beyond that can also be adapted individually. The Toolbar Builder also follows this approach.

About Lycos Europe
Lycos Europe (ISIN NL0000233195) is one of the leading European internet destinations operating a pan-European network of websites in seven languages. The company's combination of search, communication services, content channels, Internet access, homepage building and online communities addresses a wide range of target groups. The Lycos Europe Network provides an attractive medium not only for consumers but also for advertisers and e-commerce partners throughout Europe. Every month about 31 million users visit the Lycos sites and by Lycos Europe distributed partner sites in Europe. With a network of websites covering Austria, Denmark, France, Germany, Great Britain, Italy, the Netherlands, Spain, and Switzerland, Lycos Europe has a large geographical reach in Europe.

About Conduit Ltd.
Conduit is a breakthrough Website marketing platform that provides Web hosts with a free, hosted toolbar solution for their clients, to help them connect and engaging community members via the browser. Conduit delivers unprecedented community loyalty and site traffic for over 130,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, REMAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit or to create a free toolbar for your Website, visit www.conduit.com or email info@conduit.com.

Press Contact
Lycos Europe
Janine Griffel
PR Manager Europe
Tel.: +49-(0)5241-80-71055
Fax: +49-(0)5241-80-671055
Email:janine.griffel@lycos-europe.com

Read the original release here.

Let us show you how easy and quick it is to create your Conduit community toolbar